Lectures

Tutorial

2

1

The aim of the course is to familiarize the trainees with the concepts, tools and procedures of planning and programming in business and economic organizations in general.

Upon successful completion of the course, students are expected to possess:

Knowledge to be able to understand A variety of business concepts such as planning, programming, business environment, group, strategic business unit, vision, mission, objectives, corporate and competitive strategy, strategic capabilities, innovation, internal and external business development. Business analysis techniques and methods

Skills related to: (a) analysing the internal and external business environment and evaluating it with the SWOT tool; (b) financial analysis of a company and a business plan; (c) developing simple operational plans of the business function, e.g. in marketing.

Competences in the analysis and evaluation of a business environment and the application of tools to solve specific business problems

Decision-making

- Autonomous Work

- Promoting free, creative and deductive thinking

The course is developed in 13 units, in corresponding lectures:

1.The concept of strategy and strategic planning

2.The levels of planning: group, strategic business unit, function

3.Strategic analysis of the external (macro and sectoral) environment

4.Strategic analysis of the internal environment / strategic capabilities and resources

5.SWOT and TOWS analysis

6.Vision, mission, objectives

7.Strategies at group level: portfolio analysis

8.Firm-level strategies: competitive strategies

9.Operational planning and action plans

10.Strategy implementation, monitoring and feedback

11.Innovation and entrepreneurship

12.Business development: internationalisation

13.Business development: mergers, acquisitions, alliances

Language of Evaluation: greek

Evaluation method.

(a) Written progress (30%)

(b) Written work (10%)

(c) Written final examination (60%)

Including:

- Multiple choice questions

- Short answer questions

- Solving problems related to business decisions

- Comparative evaluation of theoretical elements

1. Grant R., Jordan J. (2016), Fundamentals of business strategy, Athens: Cleydarithmos

2.Johnson G., Scholes K., Whittington R., Angwin D., Regnér P. (2016), Basic principles of business strategy, Athens: Critique

3.Theodoropoulos Andreas (2010), Strategic Business Planning, Athens: Promobos

4.Kephis V. - Papazachariou P. (2009), The Business Vision in Business Plan, Athens: Kritiki

5.Papadakis, Vassilis, M. (2012) Business Strategy. Theoretical and Practical Analysis: E. Benou.